Anh, the VP of Conversion Rate and Site Optimization at Nogin, is a seasoned brand strategist and AI optimization expert with over 20 years of experience in launching diverse brands, products, and change management initiatives that drive hyper-growth in businesses. She has led large-scale enterprise projects and developed high-performance teams for numerous global and iconic brands, such as ModCloth, Brookstone, Hurley, Kenneth Cole, and Scotch & Soda. With an entrepreneurial mindset and a passion for mission-driven companies, Anh excels in collaborative environments where she can nurture both brands and people. Data forensics ranks as her favorite specialty, and she is proficient in AI and analytics, considering them her 'love languages'. Anh is skilled in quickly developing, scaling, and analyzing highly integrated and responsive content personalization programs, both domestically and internationally.